Mastering Color Psychology in Prop Styling: Dana Kapustin's Insights

Color psychology is a powerful tool in prop styling, influencing emotions and perceptions in subtle yet impactful ways. As a top Los Angeles prop stylist, Dana Kapustin understands the nuances of color and its role in visual storytelling. Take for example the bright pop of color seen here in Hum Nutrition’s brand colorstory, using this as a basis, Dana along with Creative Director, Barsha Dahal created a fun scene that played off the product’s color and tied into the brand’s overall fun colorway.

When it comes to prop styling, color choices are not arbitrary; they convey meaning and set the mood of a scene. For example, warm tones like reds and yellows can evoke feelings of energy and passion, while cool blues and greens create a sense of calm and serenity. Dana Kapustin emphasizes the importance of selecting colors that align with the desired message and resonate with the audience. It’s so important in providing the right color and tone when applied to setting the scene, choosing props, and knowing what will work with the product or texture being captured. Take for example this image featuring Pacifica Beauty’s perfume, the background plays off the color and projected image within the mirror, adding in pops of color with the ingredient highlight and you have a beautiful composition and final image.

Utilizing color in the right way is an effective way to convey not only a brand’s message, but also helps to elevate a brand’s image. That’s why it’s so important to study color, which is why, if you’re looking to learn how to be a better Prop Stylist, or would like to get into the business of Prop Styling so you, too, can join other’s like Dana, and become one of Los Angeles’ Top Prop Stylists—then take a quick read here. It’s also important to take courses on color-theory, art, and design to help you naviagte the world of Prop Styling.